Music to Shop By

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Friday, November 26, 2010

It's black Friday, which means shoppers are wielding their credit cards and fighting for the best deals. In 2009, over six percent of all holiday spending was done on black Friday, and this year's numbers are expected to be even higher.

In this week's Arts File, Kerry Nolan talks to Paco Underhill, CEO of the market research firm Envirosell and author of several books about shopping, including "Why we Buy: The Science of Shopping." Underhill takes a look at the way that stores use music.


Paco Underhill

Hosted by:

Kerry Nolan

Produced by:

Julia Furlan

Comments [5]

David from Flushing

Oh yes, the grand old John Wanamaker Store in Philadelphia was probably the only retail venue in world where one could go and have an enjoyable time without looking at a single item for sale. One had the organ, the eagle, many paintings and murals, mosaics, magnificent architecture and an immense restaurant. I count myself lucky to be able to recall that wonderful time.

Nov. 25 2011 06:11 PM
Barry Owen Furrer

After seeing the shopping frenzy on the news this morning, two works come to mind - "Montagues & Capulets" from Romeo & Juliet of Prokofiev and the "finale" from Rossini's William Tell Overture.

Nov. 25 2011 07:34 AM
Alexandra_Covington from USA

I remember the great music played at J.W.Mays depat. store in Glen Oaks Queens. And other stores as well. Maybe ALBUMS could be made of this "Music By Which To Shop" / "Music To Shop By", could be made, of all the various stores. I'm sure I'm not the only person to want them!

Dec. 02 2010 02:04 PM
Ron Owens from Mountain Lakes, NJ

Errr.. Music by which to shop perhaps?

Dec. 02 2010 12:30 PM
Ron Owens from Mountain Lakes, NJ

To this day, the mighty pipe organ plays majestically in Macy's, Philadelphia, formerly Wannamakers. When I go there to hear the organ, I make certain that I buy something in support of a store that maintains such a wonderful tradition.

Dec. 02 2010 09:22 AM

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