How to Win in Reality TV

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Friday, March 09, 2012

James B. Stewart, business columnist for The New York Times, got caught – or, rather, caught up – by a television program.

Hooked on NBC’s “The Voice,” now in its second season, Stewart also got hooked on the question of what it costs to make a hit reality TV show these days, as well as what the show yields, and what expectations it raises for its corporate parents.

What he learned is that the television world isn’t what it used to be, but the feeling of making a No. 1 show is just as sweet as winning any other competition.

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