Brooklyn-Based Build Premieres New Video for 'Ride'

The New York Quintet Offers A Video Premiere Highlighting the Spirit of Collaboration

Thursday, February 21, 2013

The newest video by New York new-music ensemble Build highlights what the band is all about: hypnotic repetitions, a chord progression that would be as much at home in an indie rock song as it is a contemporary classical composition and a back-beat that serves as a vessel for the directness of the band's stripped-down delivery.

Penned by violinist-composer Matt McBane, Ride appears on Build's 2011 sophomore record "Place," released on Brooklyn's New Amsterdam Records. The video's release corresponds with two upcoming California shows for the band next month: one at UC Davis with pianist Lara Downes, the other at the San Francisco Switchboard Festival.

The kaleidoscopic nature of the visuals, comprised almost entirely of band members, emphasizes Build's spirit of collaboration. While McBane writes the music, the group works together to get the right sound and feel for each piece, sculpting their individual parts to build the sonic whole. Director Ana Veselic and cameraman David Smoler's strategy for the shoot was to position the instrumentalists in a circle and swivel the camera among them with a small crane, animating shots of each band member into a matrixed whole.

Build is Andrea Lee, cello; Ben Campbell, bass; Matt McBane, violin/compositions, Mike Cassedy, piano/rhodes and Adam Gold, drums.


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