WQXR Rorschach Logo

Saturday, July 03, 2010 - 12:00 AM

WQXR has a new logo. Much thought went into the color, font and musical notation for it. Perhaps you know what the two dots and two lines mean? Perhaps you don’t. Perhaps you see it as an emoticon.

What do you see? What do you think?

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Comments [18]

Michael Meltzer

to Elliot Forrest:
Thank you. I stand corrected, it's done.

Jul. 12 2010 05:31 AM

Thanks as always for your comments, but know this blog is not the right spot for it, primarily so that your issue can be addressed. It really won't be seen here. Direct such comments to: listenerservices@wqxr.org

However, do know the FCC requires all radio stations to present some 'public affairs' programs, hence the show you heard.

Jul. 11 2010 09:08 AM
Michael Meltzer

Perhaps more important than a logo, for a new or reorganized corporate entity, is a Mission Statement, "twenty-five words or less" that define your purpose and your goals, and can be italicized and spread across the border of your letterhead.
When you come up with one, I would be curious as to whether it is consistent with the 6 to 7 AM programming of an unscripted, unedited rambling review of New Jersey politics that in one hour, provides about four minutes of information, none of it about classical music or its related arts.
If the purpose is to give somebody's brother-in-law a job, it doesn't belong there.

Jul. 11 2010 07:03 AM
NJ Fan from NJ

The logo seems fine to me, it just means 'play us again, Mabel' or 'why don't you come back and hear us again sometime' (sorry, could not resist). I like the way you cite the music as you're playing it instead of making me traipse around in play lists.

Jul. 04 2010 09:34 AM
Harry from Brookln

I agree with Michael Meltzer: it's a repeat sign that recalls WQXR's history of repeating a small list of old chestnuts over and over and over. Given the current management's welcome efforts to introduce, from time to time, some unfamiliar pieces, I am puzzled by this choice.

But since parent station WNYC has changed logos as often as Lady Gaga changes hairstyles, I doubt that the new blue will last.

The "Q" has an interesting history. The call letters were originally W2XR, representing the second "Experimental Radio" station created by a group of engineers in the '30s. It was the most successful experiment, and when it converted to commercial broadcasting, the "2" became "Q."

Jul. 03 2010 11:21 PM
Kenneth Bennett Lane from Lake Hiawatha, NJ

Beethoven kept reviewing and revising and adding and subtracting and in different color inks, when possible, to finally arrive at what we hear as so "obviously" inevitable a stream of consciousness without an artificiality, but rather, streamlined with the force of inspired "ethos" genius.
WQXR, keep experimenting with your logo!!! Remember, a joke is only funny to the listener if the listener knows the ingredients, the background, the context.

Jul. 03 2010 01:38 PM
Michael Meltzer

Kidding aside, logos dont have details to read, like frequencies or websites. Good logos are extremely simple and therefore powerful. Less is more. It's just supposed to be a memorable symbol, not a clutter.
Information belongs on the line below in the letterhead, or off in the corner.
Give it to an artist. If you pay him or her a lot of money, you'll all have to like it and that settles all arguments.

Jul. 03 2010 01:29 PM
Betsy from Long Island

The logotype for WQXR is dull and boring, also indistinguished and lacking in grace and elegance. The dots (from the F clef) and the lines (from the C clef) are just 'there'. If you want to use them, you've got to integrate them into the rest of the logo. What you've got now is just a series of disconnected elements. Your prior logotype (see the lower left corner of this webpage) had much more style and class.

Jul. 03 2010 12:37 PM

What do I see...um...hmmm.....oh yeah....its a black bat hiding in a cave at the bottom of the Grand Canyon, correct?

Jul. 03 2010 11:35 AM
Norman at work from downtown

Not particularly attractive, not particularly distinguished, not particularly profound, and evocative of nothing but modern computer/corporate culture. The lighter "Q" is similar to the red "O" in the Mobil gas logo, and similarly pointless. WQXR has had a series of bad logos, although the little hand with the baton had a rakish appeal, and I seem to recall a French horn in place of the "Q" that said it all quite nicely.

Jul. 03 2010 10:52 AM
Robert Dean from Boston

Sorry to be so negative, but I find the new logo insipid, uninspired and confusing. It is unbalanced. The bold font for WQXR is clunky; the other overwrought. The repeat makes it difficult to scan visually and is confusing metaphorically. And the addition of the tag line (The Classical Music Station of ...) just runs things further downhill visually, aesthetically and emotionally. Finally, it is way to busy with the change in color of the Q, the use of multiple fonts and emphasis (bold caps, miniscule, italics), and the change in point sizes. Perhaps it was designed by a committee? I would put this one aside -- think of it as a warmup -- and start over striving for simple elegance.

Jul. 03 2010 10:42 AM
Diva from Staten Island

What's the big deal I like the blue color,other than that I don't see any mind bending in it

Jul. 03 2010 08:12 AM
James Sagner from White Plains NY

The blue used for the letter Q is bankers' blue -- I'm a former banker. So maybe you're using color to ask for money in a subtle (or not so subtle) way. And the repeat notation is to repeatedly ask for contributions.

Jul. 03 2010 08:08 AM
Serge Ledan

Of course it's a repeat sign but the way I see it, not an ordinary repeat: the dot could stand for the alpha and the double lines for omega. Hence not only QXR is indeed a repeat but also the beginning and the end of classical music in New York (the end meaning that nothing will ever been able to surpass it). As for the lighter blue Q, could it serve to remind of Q2, the other branch of QXR??

Jul. 03 2010 08:02 AM

Just so you know, this logo was announced just a few weeks ago, following the one that had been used for decades.

Jul. 03 2010 07:48 AM

Sorry, I do not see what is new here. i have been using this logo in my blog,


for quite some time now.

Jul. 03 2010 07:40 AM
Jane S. Gabin from Upper West Side, Manhattan

repeat -- so it signifies that the music on WQXR will go on and on; look at it sideways and it also brings to mind open woodwind holes -- WQXR is an instrument that is just about to play something gorgeous

why is the Q in a different shade of blue? to make us notice this letter more? so that we anticipate all the great music lined up in the queue for the day?

shall I stop now?

Jul. 03 2010 07:07 AM
Michael Meltzer

Of course, it's a repeat sign. Was it chosen because WQXR likes to play the same pieces over and over, again and again?

Jul. 03 2010 02:10 AM

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