Beethoven's Ninth Inspires Nike Basketball Shoe

Sunday, August 10, 2014 - 06:00 PM

Nike's Kobe 9 Elite Low 'Beethoven' line Nike's Kobe 9 Elite Low 'Beethoven' line

Your grandmother's fringed piano scarf may no longer appear so lonely in the hallway coat closet. Nike is gearing up to launch a new basketball shoe this Saturday called the Kobe 9 Elite Low "Beethoven" line.

The "Beethoven" is the ninth incarnation of NBA star Kobe Bryant’s namesake sneaker and, accordingly, takes its inspiration from the composer's Ninth Symphony.

Styled in black and white – for piano keys – the shoe also has a gray mesh fabric, which Nike says, represents Beethoven's "timeless quality." The sneaker is scheduled to hit retailers for a not-insignificant $200 (pre-orders are being sold on eBay for nearly $300).

Bryant, who has played for the Los Angeles Lakers throughout his 18-year career, has previously professed his admiration for Beethoven, and particularly the "Moonlight" Sonata. Last year, he posted a Twitter photo of himself seated at a grand piano and said that practicing helps him relax and focus. Bryant has generated more than $50 million for Nike, according to research firm SportsOneSource. (Hat tip: Classic FM.)

Weigh in: What do you think of Nike's shoe? Does it suggest Beethoven to you?

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Comments [8]

Paul from http://basketballshoes41.blogspot.com/

i dont like kobe shoes to much.. they look like running shoes ^^

Sep. 12 2014 03:07 AM
Les from Miami, Florida

This encapsulates everything that's wrong with North America's cultural level today: anything for a fast buck for the hucksters euphemistically called advertisers. Let's not educate ourselves --- formally or on our own out of interest --- and try to understand the music (or other art form) let's popularize and cheapen its value all in the name of popular appeal and mammon. I wouldn't be surprised if there's a cartoon in 3D advertising the athletic shoes that's in the works. That would be the ultimate imprimatur.

Aug. 14 2014 09:54 AM

>What do you think of Nike's shoe? Does it suggest Beethoven to you?<
No. Dumb. Black & white = piano? Stupid.

Aug. 12 2014 01:47 AM
mike from Bronx

Truly repulsive and loathsome. Will no doubt be bought by those who cannot even pronounce "Beethoven".

Aug. 11 2014 10:58 PM
Jim Huntington

Concert wear!

Aug. 11 2014 06:57 PM
Carol Luparella from Elmwood Park, NJ

Just another gimmick to sell overpriced sneakers.

Aug. 11 2014 02:44 PM
Tina from Brewster

Like. I have often thought of Beethoven while running.

Aug. 11 2014 12:20 PM
Marty Heresniak from Ithaca NY

Yawn.

Aug. 11 2014 11:33 AM

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