Classical Music in 2014 Super Bowl Ads

Sunday, February 02, 2014 - 10:00 PM

Kia's Opera-Themed Super Bowl Commercial Kia's Opera-Themed Super Bowl Commercial

Classical music was present in more than just the national anthem at the 2014 Super Bowl. In keeping with an annual tradition, here are the commercials that featured classical music.

Korean automaker maker Kia delivered one of the most-discussed spots of the night, a spoof on "The Matrix" franchise, starring Laurence Fishburne as an opera-singing Morpheus. A full, 90-second video debuted online last week the new K900 luxury sedan. The ad climaxes with a highly edited (and unidentified) rendition of Puccini's "Nessun dorma," as streetlights explode, spoons bend and buildings ripple like water.

Doritos came through with two spots from its "Crash the Super Bowl" contest. One featured Rossini overtures from Barber Of Seville and William Tell:

Another Doritos' spot, called "Time Machine," included the "Flower Duet" from Delibes's Lakme:

Which was your favorite ad of the night? Tell us in the comments box below.

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Comments [5]

George Dummitt from NYC

No classical music, but the adopted puppy and Clydesdale horses ad was my favorite!

Feb. 03 2014 07:07 PM
Gev Sweeney from The Jersey Shore

Kia and its promoters here in the US must be clueless about what its name means in military circles. My dad was military, and I learned early on that KIA is short for Killed In Action. So Kia really shouldn't market itself through a vid that shows a car flying through the air with implications of a tragic landing, even if it IS part of an ad that's truly artistically smashing.

Feb. 03 2014 05:52 PM
AK from Bushwick

I believe one of the ads had a Philip Glass piece as well.
Can't for the life of me remember what it was for.
A car? A TV show? A bank?

Feb. 03 2014 03:17 PM
David from Lincoln, NE

You forgot my favorite: "Opening" from Glass's "Glassworks."

Feb. 03 2014 03:16 PM
Rita Clonts from NC

Kia "The Truth" Best ad

Feb. 03 2014 02:54 PM

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