Brian Wise covers the classical music business for WQXR, including aspects of performance, technology, philanthropy and institutional trends. He manages the station's homepage and makes sure what you hear on air is what you see online. Follow him on Twitter at @Briancwise.
Lincoln Center Expands Bargain Ticket Booth
Friday, October 25, 2013 - 04:09 PM
Uptown performing arts organizations are getting their own version of the TKTS Booth.
Lincoln Center has announced that it will begin selling discounted tickets for select events taking place at the 92nd Street Y, New York City Center, Merkin Concert Hall and Miller Theater in its David Rubinstein Atrium, at 62nd Street and Broadway. It will also continue to offer cheaper seats for its own constituents' shows there, as it has since 2010.
Under this program, each Tuesday through Saturday, the box office will offer tickets reduced by 25 to 50 percent for events that week. A Friday night performance, for instance, could be purchased on a Tuesday, Wednesday, or as long as inventory lasts. This differs from the day-of-performance model for Broadway shows at the TKTS Booth in Times Square.
The discounts come at a time when arts organizations are moving away from traditional subscription sales in favor of single tickets. It also puts Lincoln Center in the unusual position of selling tickets for competing arts organizations' events. Not included at the Atrium are tickets for the Metropolitan Opera, which has its own discount program.
The Zucker Box Office is open Tuesday through Fridays from 2 pm to 7:45 pm, and on Saturdays from 12 pm until 2 pm, then from 3 pm to 7:45 pm. It is closed on Sunday and Monday. When available, Sunday tickets are sold on Saturday.