Mike Rinzel is WQXR's Senior Director of Digital Content and oversees digital content for wqxr.org, mobile app and social media.
'Genius' Superbowl Ad Features Einstein and Classical Lady Gaga
Sunday, February 05, 2017 - 08:32 PM
We waited like we do every year, wondering if the creative agencies behind the Superbowl ads will find a way to reference classical music. It was slim pickings this year but we weren't totally let down. During the premium ad spot directly after the Halftime show, a single violin starts to play. An older gentleman with his back to us plays some Mozart-styled violin. Suddenly the violin transitions into a cover of the Lady Gaga song "Bad Romance" which we had just heard at the end of the Halftime show. The older gentleman reveals himself to be Albert Einstein. Nat Geo's anticipated biography TV drama about the scientist played by actor Geoffery Rush, entitled "Genius", announces its April 25th premiere date.
We wondered who the performer was of the violin piece and turn to the music mobile app Shazam to find out. Oli Langford, a composer and arranger who has played with groups like Belle and Sebastian and Demon Strings, is listed as the artist below a 360 degree Superbowl presentation in Shazam. This is an impressive two screen tie-in.
So we came away with renewed hope for the future with the classical genius of Bach and Mozart getting a hat-tip, blending with the pop genius of Lady Gaga, in an ad promoting a TV show called Genius about the scientist Albert Einstein. Well done Superbowl! Now about those Patriots...