Anna Netrebko appears in a new Austrian Airlines television commercial, signing autographs in a plane's first-class cabin.
The ad shows the Russian soprano roaming the aisle in her stocking feet, sleep mask propped up on her forehead, when she catches the eye of an adoring fan. He is unable to approach the glamorous singer but a flight attendant notices his interest and brokers a meeting. Steaming cappuccinos arrive as the two chat away the flight.
The spot is part of a new campaign involving Austrian celebrities (Netrebko has a home in Vienna and became an Austrian citizen in 2006); the Olympic downhill skier Matthias Mayer is featured in another commercial. The airline says the ads are designed to portray charming stories involving passengers.
The Austrian Airlines campaign follows an Air Malta advertisement that debuted in September featuring the Maltese tenor Joseph Calleja belting out "O Sole Mio" on a crowded plane. Also last year, United Airlines unveiled a commercial featuring an on-board orchestra playing Gershwin's Rhapsody in Blue.