WQXR Radio Audience Profile

This listener profile is based on the latest data from Scarborough Research conducted between March 2008 and February 2009.  Responses from 12,467 individuals age 25+ indicate the key characteristics of WQXR’s audience of highly educated, affluent, well-traveled, and culturally active professionals. A detailed description of the survey’s preparation, execution, and content is available upon request.  We invite you to use this study in developing your New York marketing plans.

Note:  Percentages reflect above market average.

Education                                                                            

Highest education level attained was post-graduate degree                      95%

Highest education level attained was some post-graduate                        159%

(no advanced degree)

Highest education level attained was college graduate (4 years)              44%

Occupation

President                                                                                                    210%

General Manager                                                                                       168%

Household Income

$250,000+                                                                                                  37%

Home Ownership:

Market Value of Owned Home  

$2,000,000+                                                                                               155%

$1,000,000+                                                                                               169%

$500,000 - $999,999                                                                                  31%

Financial Investments

Value of investments household has is $1,000,000                                   194%

Value of investments household has is $500,000 - $999,999                    125%

Cultural

Personally attended/ visited opera (last year)                                            225%

Personally attended/ visited symphony (last year)                                     255%

Personally attended/ visited Carnegie Hall performance (last year)          323%

Personally attended/visited Lincoln Center performance (last year)          165%

Personally attended/ visited art museum (last year)                                   87%

Personally attended/ visited art gallery (last year)                                      61%

Personally attended/ visited Broadway theater performance (last year)     42%

Personally attended/ visited Off-Broadway theater performance (last year) 66%

Personally attended/ visited dance or ballet performance (last year)          70%

Travel

Travel outside the continental US (last year)                                             36%

Travel on escorted tour/tour group (last year)                                            53%

Travel on cultural/educational vacation (last year)                                     65%