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At Steinway & Sons, Tradition is the Key

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The Steinway & Sons "bible" takes up a large wall outside Andy Horbachevsky's office. Multiple shelves hold the blue binders that keep the Steinway process. It's there to make sure, as Horbachevsky says, they don't drift too far from "the original recipe."

Steinway & Sons is a 159-year-old company with deep roots in New York City. Many of the piano-making processes used nearly eight decades ago are still employed today.

"It's really a craft operation in every sense of that word," said Horbachevsky, vice president of manufacturing at Steinway & Sons. "The thing we kind of have working against us is we don't produce tens-of-thousands or hundreds-of-thousands of instruments a year. That's really the challenge that we have. How do we balance the craftsmanship but, at the end of the day, we have to produce a profitable instrument so we're here for another 159 years."

In the video below, Horbachevsky, along with journalist James Barron, who wrote the 2006 book, Piano: The Making of a Steinway Concert Grand, take us on a tour of the Steinway "craft operation" in Astoria, Queens.