Broadway Makes Money with Smaller Crowds

Tuesday, May 25, 2010

Broadway (Martha de Jong-Lantink)

The Broadway industry made more than $1 billion and sold nearly 12 million tickets in its 2009-10 season. That's a 1.5 per cent increase from the 2008-09 season, according to The Broadway League.

However, the industry group found that attendance at Broadway musicals and plays was down 3 per cent, meaning that Broadway's increased revenues might mean ticket prices have gone up. There were also fewer shows that opened on Broadway--39 compared to 43 in its 2008-09 season--which could have accounted for the increase in revenue.

Variety reports that "Wicked," "The Lion King," and "Billy Elliot" made the most money last season, with gross revenues of $81.5 million, $68.9 million and $68.1 million respectively.


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